Coming from First Tutors?Find out what happened and how to migrate your reviews
Vital Educators — Last updated: 2026-08-26
Table of Contents
("Vital Educators", "we", "us", "our") operates the website at vitaleducators.com, an online marketplace that introduces students and parents to private tutors in the United Kingdom.
We are the data controller for the personal information described in this policy.
| Registered company name | Vital Educators |
| Data protection contact | support@vitaleducators.com |
| General contact | support@vitaleducators.com |
If you have any question about this policy or how we handle your information, contact us at support@vitaleducators.com. We aim to respond within 5 working days.
This summary is not a substitute for the full policy below.
This policy applies to four groups. The information we hold differs for each.
You give us:
We collect automatically:
Everything above, plus:
We may verify what you tell us against public records and third-party checking services.
DBS certificate information is criminal offence data. We process it only where we have a lawful basis to do so, for the purpose of safeguarding children and vulnerable people, and we retain it for no longer than Section 9 states.
We do not ask for health, ethnicity, religion, sexual orientation or political opinion data. Please do not send it to us.
Our platform is used by people under 18. This section explains what that means. Please read it even if you skip the rest.
Under UK data protection law, a child aged 13 or over can consent to an online service using their own personal information. If you are under 13, a parent or guardian must register and consent on your behalf, and we take reasonable steps to check that this has happened.
If we discover that a child under 13 has registered without a parent or guardian, we will delete the account and the information held about it.
Where our service is used by young people, we aim to explain what we do in language they can follow. If anything here is unclear, ask us and we will explain it plainly.
We monitor and sample messages sent between students and tutors through our platform. We do this to protect young people — specifically to detect attempts to move a conversation off the platform, to identify inappropriate contact, and to act on safeguarding concerns.
This means a member of our team may read messages you send. We consider this necessary and proportionate to keep children safe, and we rely on our legitimate interests, and on our obligations around safeguarding, to do it.
Where we identify a safeguarding concern, we may share information with the police, local authority safeguarding teams, or other appropriate bodies. We will do this without your consent where a child may be at risk, and we may not be able to tell you that we have done so.
We do not use automated profiling to make decisions about young people, and we do not run behavioural advertising aimed at users we know to be children.
If you are a parent or guardian and want to know what we hold about your child, or want it deleted, contact at support@vitaleducators.com. We may ask you to verify your identity and your relationship to the child first.
We use cookies and similar technologies. Some are strictly necessary to make the site work — these are always on and do not require your consent.
Everything else — analytics and advertising — loads only after you accept it through our cookie banner. You can change your choice at any time using the "Manage cookie preferences" control.
| Type | What it does | Consent needed |
|---|---|---|
| Strictly necessary | Login, security, basic function | No |
| Analytics | Google Analytics, Microsoft Clarity — how the site is used | Yes |
| Advertising | Meta Pixel — measuring our advertising | Yes |
Microsoft Clarity records how people interact with pages, including mouse movement and scrolling, to help us find problems. The Meta Pixel tells us whether someone who clicked one of our adverts went on to use the service.
If you decline analytics and advertising cookies, the site works normally.
We do not sell personal information. We share it only with organisations that help us run the service, and only for that purpose.
| Provider | What for | Where |
|---|---|---|
| PayPal | Taking payment | UK / EEA / US |
| Google (Analytics) | Understanding site usage | US |
| Microsoft (Clarity) | Session recording, usability | US / EEA |
| Meta | Advertising measurement | US |
| Brevo | Sending service and marketing email | EEA |
| Bluehost | Website hosting | UK |
| Trustpilot | Collecting and displaying reviews | EEA |
| DBS checking partner | Verifying tutor background checks | UK |
Verify this table before publishing. An inaccurate processor list is worse than a short one.
We also share information where we are legally required to — with law enforcement, safeguarding authorities, regulators, HMRC, our accountants and our legal advisers.
If our business is sold or transferred, information may pass to the buyer, who would be bound by this policy.
Some of our providers are outside the UK, including in the United States. Where information leaves the UK we rely on the UK government's adequacy regulations, the UK International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses, and we satisfy ourselves that the information is adequately protected.
| Information | Retention |
|---|---|
| Account details, active users | While your account is open |
| Account details, closed accounts | 6 years from last activity |
| Payment and transaction records | 6 years (UK tax requirement) |
| Messages between students and tutors | 2 years from the date sent |
| Safeguarding records | As long as necessary, potentially indefinitely |
| DBS certificate information | 6 months from the check, unless a concern arises |
| Marketing preferences | Until you withdraw consent, then a record of withdrawal |
| Analytics data | 14 months |
Where we no longer need information, we delete it or anonymise it so it can no longer identify you.
| What we do | Legal basis |
|---|---|
| Create and run your account | Performance of a contract |
| Introduce you to a tutor and take the fee | Performance of a contract |
| Monitor messages for safeguarding | Legitimate interests — protecting children |
| Verify tutor identity and DBS status | Legal obligation and substantial public interest (safeguarding) |
| Prevent fraud and misuse | Legitimate interests |
| Improve the service | Legitimate interests |
| Analytics and advertising cookies | Consent |
| Marketing email to non-customers | Consent |
| Marketing email to existing customers about similar services | Legitimate interests (soft opt-in) |
| Keep tax and accounting records | Legal obligation |
Where we rely on legitimate interests, we have considered whether our interests are overridden by your rights. You can ask us for that assessment.
You have the right to:
To exercise any of these, email at support@vitaleducators.com. We will respond within one month. There is no charge unless a request is manifestly unfounded or excessive.
We may ask you to verify your identity before we act — this protects you.
We protect your information with encryption in transit, access controls limiting who on our team can see what, and secure hosting. Payment card details are handled entirely by our payment provider and never reach our systems.
No system is perfectly secure. If a breach occurs that is likely to result in a risk to your rights, we will notify the ICO within 72 hours and tell you directly where the risk is high.
We update this policy from time to time. The "last updated" date at the top shows when. Where a change materially affects how we use your information, we will tell you directly.
If you are unhappy with how we have handled your information, please tell us first at support@vitaleducators.com — we would rather fix it.
You also have the right to complain to the Information Commissioner's Office:
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Helpline: 0303 123 1113
ico.org.uk/make-a-complaintComplaining to us first does not affect your right to go to the ICO.